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The role of social and multimedia have reached the fashion sector, giving rise to fashion communication. Fashion communication is quite different from fashion design since the latter only deals in design with minimal multimedia use. There is plenty of scope in fashion communication if one gains enough experience and skills.

Proponents of fashion communication

The course for fashion communication has been curated in a way, keeping in mind that it equips you with all the necessary knowledge and skill set. The following are some of the courses which are included as part of the fashion communication curriculum. 

1. Visual retail
2. Design
3. Styling
4. Photography
5. Public relation
6. Social media engagement 

There are many more apart from this, but these are the basic components that constitute fashion communication. If you are interested in the fashion sector and want to grow your reach, then you must try your chances in this course. 

College 

Before you start with your college hunt, it is essential to identify four interests and then shortlist the colleges as per your convenience. 

Identify Your Interest

Start with the fundamental questions for yourself. Make a list of all the things that interest you in the fashion sector. Ask yourself the following:

1. Why am I interested in this?
2. What is the importance of fashion communication?
3. How will this help me in the future?

You need to identify the relevance of the course before you get started with it. Keep a clear head and then move on with the other step, i.e., the college hunt. 

The College Hunt

You need to shortlist the list of desired colleges based on the following criteria. They are as follows. 

1. The rank of the college: Ensure that you check the rank of the college before proceeding with it. The rank of a college reflects its overall performance.
2. The faculty members: Do a little bit of background check on the faculty members. For instance, what are their qualifications and their expertise in a particular subject. 
3. The placement cell: If you are planning to work in the fashion industry, then you must also ensure that your college has an active placement cell. This will help secure your placement post your college. 
4. The fees charged by the college: You must check on the fees charged by the college so that you can manage your expenses accordingly. Some colleges offer a scholarship to meritorious students, so ensure that you check all the requirements of that as well. 

Post-College 

There are plenty of options for you when it comes to the fashion sector. The fashion communication scope is not just limited to one country but extends to all the nations around the world. You can get started with your career in any part of the world. What you require is a good connection, in-depth knowledge, and the skills to handle your audience effectively. 

There are two options for you when you decide on getting started with your career.

1. You can decide to work under anyone to gain experience and skills.
2. You can start your venture and progress at your pace. 

You need to be well versed in all the nuances of social media in order to excel in this field. The one thing this field requires of you is to connect with your audience, not just at the national level but at a global level. This affords you with the chance to extend your reach to a large number of people and build your customer base. 

Portfolio

You need to have an updated portfolio of your work experience. The portfolio is the projection of your work, which helps the recruiters to understand you in a better way. You have to curate the portfolio according to the requirements of the job. There are certain things that need to be taken into consideration. 

1. The personal statement. It is a brief introduction about you and your area of interest. This is the opening statement for your portfolio. 
2. Your soft skill. This demonstrates how you are in person or your persona. 
3. Your educational qualification should also be mentioned. Ensure that the details are correct, and there is no error in that. 
4. Your previous experience within the industry. This counts to a certain extent since people will be willing to hire someone who has a fair amount of idea about how the industry works. 

These were just a few things you can add to your portfolio. Try not to add any unnecessary information and include relevant information. Ensure that you hold enough expertise in whatever work you have mentioned since you will be asked about it in depth. 

Engage with the people and try to focus on gaining experience. They count the most since, at the end of the day, your experience coupled with knowledge will help you in the long run. 

Importance of Fashion Communication 

The importance of fashion communication is that, 

1. It gives you a chance to connect at the global level.
2. Develop dynamic fashion sense.
3. Engage with a lot of people. 
4. Making use of the social media platform.

Apart from this, it eliminates the need for everyone to work under the same roof. You can work from anywhere around the world. This ensures mobility and engages with your audience effectively. Also, you can keep track of the fashion trend and can make changes to your styles from time to time. The power of social media knows no bounds. 

You can associate with a lot of people, get in touch with the influencers who will further promote your brand, and you can even have one on one conversations with your audience as well. This will also give you a chance to curate your website in accordance with the taste of your audience. 

Conclusion 

This was all about the fashion communication in a nutshell. Ensure that you follow all the steps as mentioned and try to be a little dynamic with your style. Fashion is an ever-evolving industry so ensure that you cater to the tastes of all kinds of people. Share your thoughts, opinions in the comment section below.