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Importance of Makeup in The Fashion Industry

The fashion industry is all about beauty, glamour and making a statement. Almost all the popular trends begin from here. People tend to invest a lot in designer clothes, accessories, shoes and whatnot, only to follow the latest trends. This is how obsessed people are with the fashion industry and fashionable lifestyles these days. Another aspect of the fashion industry that has become an integral part of everyone’s life Is makeup. Makeup is a powerful tool used by both men and women all around the world to enhance their looks and feel confident. Yes, you heard that right! Nowadays men also put on makeup to look more attractive and chic. Makeup can totally change the way you look and make you look more presentable. You wear an outfit with matching shoes and accessories but your look isn’t complete until and unless you choose a shade of lip colour and eye makeup that suits your clothing. Here are some reasons why makeup has become a necessity in the fashion industry:

The backbone of fashion shows 

While showcasing their themed collections in a fashion show, the designers want the models to complement the theme from tip to toe. The looks of the model speak on behalf of the idea and the essence of the designer and her brand. So it is essential to stick to the theme when it comes to the clothes, the shoes and most importantly the makeup. The backstage makeup artists try their best to achieve the level of perfection and reflect the theme on the models face. The makeup must match the theme and idea of the collection for the fashion show to be an ultimate success. 

Used as a marketing strategy 

Makeup has become a vital part of our everyday lives. People opt for different makeup types for different occasions. There is a no-makeup makeup look for everyday glowing skin, there is smokey makeup for a party look, there is bridal makeup for wedding day looks and many more. In short, people invest and buy more expensive makeup than clothes or accessories from luxury brands. Many popular fashion brands have started to launch their new makeup collections to attract more customers. This way, they can earn more profits even during off-seasons as makeup is used by people at all times of the year. People will prefer to buy makeup from the same brand repeatedly if they like it’s texture, blend and formula. This will result in an increase in the customer base of that brand.

Furthermore, advertisements are a common strategy adopted by fashion brands to promote their product. Famous celebrities and models are chosen for the ad campaigns so that more and more customers will be attracted to buy items from that brand. But it is important for the people advertising a product to look presentable so that the product becomes appealing to the audience. Proper Makeup matching the clothes and accessories will make the models look stunning to the eyes of the customers. 

Makeup artists are the new trendsetters 

Be it glass skin make up, or neon eyes, or Smokey eyes, people everywhere are going crazy over the makeup trends. Many makeup artists, beauty blogger, fashion blogger, fashion influences are taking the internet by storm with their new makeup tips, and techniques. People nowadays don’t put up matching makeup with their outfits but choose outfits that suit their makeup. The trends set by the makeup artists have a drastic impact on the general public and the outfits matching the makeup sell out really fast.

Source of profit in the fashion industry 

Makeup products are highly demanded by people of all ages in the market. Especially, it is immensely popular among women. Beauty products make up a major profit maximising industry in the fashion world. Majority of the revenue comes from the sell of makeup products to the fashion industry.

Great source of income 

People are not fascinated by just any kind of makeup, they are more attracted to flawless and unique styles of makeup. Makeup is an art and can be aced only by a few individuals. Nowadays one must have professional training to be successful in the field. With proper training and professional makeup artist course, one can rule the fashion industry. There are a large number of courses and training available in India to learn the different fundamentals and techniques for doing makeup. Makeup enthusiasts can make a fortune of money with proper training and guidance. JD Institute of fashion technology offers both 6 weeks and 4 months makeup artist course for the individuals who want to pursue their career in the field of makeup, cosmetology and hairstyle artistry. The demand for a makeup artist is insanely growing in today’s world.

The bottom line 

Many people out there have insecurities about their skin imperfections, be it acne, dead skin, blackheads, etc but Makeup has helped these individuals to be more confident as it enhances the skin and makes it more radiant, glowing, and flawless. They carry makeup with pride as it allows them to be who they are without fear, consciousness or being uncomfortable. The fashion industry is blessed with immensely talented makeup artists and has been benefited from the popularity of makeup in the field of fashion.

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