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Overview

Gone are the days of fashion, when only movie stars and celebrities gave us style statements. The world of fashion has taken a tilt, and it’s been moving forward for a while. There is a proper study about fashion trends, and many analytical tools are deployed in this business. Countless people want to explore the fashion industry today, and they look to build their careers in the industry.

All this has led to an inclination and zeal among the students to study about fashion and textile industry. So they look forward to an excellent institution to cater for these things. JD Institute of Fashion and Technology is one of India’s best institutes specializing in fashion with a blend of premium infrastructure, excellent and experienced faculties, and a proper environment for fashion and textile designers to grow and prosper.

In this section, we will be discussing some of the crucial pointers that need to be considered to start a successful fashion design school.

Always study the market

Every business requires a proper study of the market. That is why it is essential to understand the market deeply. Merely having the zeal and enthusiasm to open a fashion school would not suffice alone. Hard work is needed, and it begins when you take a step ahead and try to penetrate the arena.

If you are completely clueless about where to start, it is always considered good to begin by surfing the internet. There is plenty of data like enrollments in the fashion designing course, careers and average placements in the top fashion designing institutes, and demographic distribution. So it will be good, to begin with, their analysis. All this will help visualize a system at the back of the mind.

After playing with numbers, we can come to the big game where we need to dig for more information. Pick 4 to 5 good fashion institutes and do a proper study. Go for things like the source of funding, the fees collected, why are the students coming to the college, and so on. These will give you a bonafide insight that you can combine with the information collected previously on the internet to complete your research.

Decide the location

The location becomes a huge factor. If you have the institute located in the metropolitan areas, it is likely to gather a good crowd because people look forward to staying in a good location. A good site provides a student with the right atmosphere to grow as several opportunities exist. The area also comes in handy at the time of placements. Companies do not prefer to go to a college just to pick a few people for the job. 

There is a growing trend to establish institutes in small towns near metropolitan cities. The land is relatively cheaper, requiring minimum capital to set up infrastructure. You will often find massive infrastructures related to education in the countryside. This is just because it’s easy to establish it there.

Deciding the courses and fee structure

There are broadly three kinds of courses after high school for fashion designing. The first one is a vocational course. The duration of these courses is 4 months to 18 months. You can prepare a vocational course for your institute as well. The second is a graduation course in fashion, and the third is post-graduation. You should be clear with the vision of what kind of courses you want to run in the institute. 

There should also be a fashion design course free to attract people. This course can be for one month where people would get an introduction, basic understanding, and proper counseling of how to approach their careers in this stream.

Managing capital investments

It is essential not to overlook your finances, even for the most minor work. The investment that is required to set up a good institute is enormous, and by no means it is easy to accumulate all the finance if you are an average person. However, there are many options available for you.

The first step should be to sit with a good architect and ask him openly about the rough figure required to establish the institute. This is not all. You will have to hire resources. Faculty, workers, and staff of various kinds are needed. This is why it is considered best to prepare rough work.

Now, looking at how significant the amount required is, you can look into the options available. It is best to get a fund raised from a reputed person. The person’s reputation can also help you establish your goodwill in the eyes of potential students. That is why scan all your contacts and approach someone who can help you with funds. Then, later at the time of the college’s inauguration, you can position them as the trustee of the institute.

Spend on advertisement and brand building

It is good to know that educational institutions have brand building. The results they produce every year, the faculties involved in making students enlighten, the facilities, and the growth prospects are some of the critical factors that lead to the brand building of the institute.

The advertisement that you do for your institute should have all this. These are the standard parameters on which people judge an educational institution. The medium of the ad should also be ascertained. Going for an aggressive advertisement does not make sense. Institutes should look forward to soft promotions minor, like word of mouth and reviews.

Takeaways

These were some of the basic things that need to be addressed to run a successful fashion designing school. One thing that should be kept paramount is the imparted quality of education. That is why JD Institute of Fashion and Technology is a name to reckon with because it has a structured course outline taught with the best expertise.