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In an ever-growing fashion age, the impact of social media is of paramount importance. This is where fashion communication pitches in. you will be afforded the chance to engage with a variety of social media portals to advertise your brand. This will facilitate you to create a significant impact on a large number of people. There is a fine line of difference between fashion communication and fashion design. 

What is fashion communication?

As has been mentioned, there is a fine line of difference between fashion communication and fashion design. The former deals with the fashion realm by creating a social impact through different social media portals. This also includes engaging your audience to a great extent. You will be working in multimedia to promote your brand. The latter only engages in the design area. 

There are so many things you engage yourself in as a part of the fashion communication curriculum. These include the following.

1. Graphic design
2. Merchandise advertisement
3. Social media engagement 
4. Visual retail
5. Event management 
6. Photography 
7. Styling
8. Public relation

These were just a few areas where you delve in, but in a nutshell, it is said that most of your work is around social media or people related to it. You engage yourself to promote your brand, and then you also have to take care of specific nuances it involves. 

Portfolio 

Your fashion communication portfolio is the projection of your designs and creativity. You need to carry at least two to eight of the sketchbooks. You will be required to work on projects, and your portfolio will speak for you. The portfolio must be constructed in a way to lure the recruiters. 

In a nutshell, it could be said that the portfolio is the representation of your visual arts. Now there are several ways to make your fashion communication portfolio. 

How To Start?

You can start by including all your artwork. This can include:

1. Your research work
2. Your most recent works
3. Independent work if you have any. 

Your art is the representation of your creativity, personality, ability and commitment that helps the recruiters to understand your potential. Based on that, they will be recruiting you. 

Artwork To Include

You can include any type of artwork. This is subjective since it is contingent on the work that you must have carried out in the past. For instance, your artwork can include the following.

1. Your 2D artwork or sketches 
2. Your 3D artwork or sketches
3. Product design
4. Drawing and painting
5. Photography
6. Performance
7. Sculpture and installation 

Additional Things To Be Added To Your Portfolio

There are certain additional things that you can add to your portfolio. They have been listed below for your kind perusal.

1. Carry a video recorder or a camera. This will have all your photographs saved in it. 
2. Carry digital prints of your photographs, too, just in case you are required to show them. 
3. If you have any writing works, blogs, or journals, carry them as well. 
4. You can add photographs, clippings, etc., to your portfolio as well. Ensure that you maintain the variety so as to make it look interesting and attractive. 
5. The size of your sketchbook is totally contingent on your work. Any size would work as long as you are able to represent your art coherently. 

Points To Remember 

This was all about the things to add to your portfolio. However, there are additional things that you need to pay heed to. They are as follows. 

1. Do not carry something which is not practically required of you. If the drawings or the prints can be presented in digital form, then go for it. You do not necessarily have to carry the sketchbook for that. 
2. If there are several designs of the same type, ensure that you carry at least two to three prints. Do not carry more than that as it is not required.
3. If you have large prints or drawings and designs, carry two to three of them each. Ensure that it shows variety. Avoid making it look monotonous.
4. If you have worked on any large projects in the past, then carry them with you as well. 
5. Your presentation skills matter a lot. For instance, you can start with the most potent piece of your artwork and illustrate it. The more you talk about it, the more you are going to make it look interesting to the panel. 
6. Keep it simple. This tends to mean that you do not mount your work over different sheets, ensuring that you have the same size sheet for all your artwork. 
7. All these things, coupled with your representation skills, will constitute a strong portfolio. 

These are a few things that need to be taken care of. The art should speak volumes of what you are trying to convey. You do not necessarily have to go off the books to represent your art, but just try to keep it simple and interesting. As has already been mentioned, you can start with your strongest piece and discuss it in depth. 

Your art is like a visual representation, but your presentation can add life to your art and designs. Ensure that you are able to connect with the audience. They must be on the same page for you to communicate with them effectively. 

Be zealous about the work and show your passion. Your portfolio must reflect your passion for learning. Do not talk about unnecessary information. This will surely not be considered by the recruiters. Make sure that you are maintaining brevity, and your portfolio is the projection of your true self. 

Conclusion 

This was all about fashion communication scope and your guide to build a good portfolio for fashion communication. Ensure that you follow all these steps and keep all the relevant points in mind. Reach out to people who hold good experience and try to adapt your ways and styling with time. Try to bring inclusivity in your fashion and cater to all sorts of audiences. Share your thoughts, opinions in the comment section below.